Thursday, 8 September 2011

Rihanna for Armani

Rihanna replaces Megan Fox as the new face of Armani Jeans and Armani Underwear. Armani just released this first shot from the campaign, shot in New York by Steven Klein and inspired by classic film noir, via their Facebook page with the announcement of more to come!

Subverting the stereotype of the femme fatale, an iconic staple of film noir, Rihanna wears a blonde wig that's been cut short and a shaggy sweater, giving her a more androgynous and striking look. Personally I think it works wonderfully and reveals a different side to her that's less overtly sexual and more mature. Thumbs up.

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